Social Media Marketing
Social media marketing is a significant part of digital marketing. In social media marketing, social media platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, etc. are widely used to interact with customers, building brand, increasing sales and boosting website traffic. In other words, this is a process of creation of the content for social media platforms for promoting products and services.
The advantages of social media marketing
· Increase brand awareness
· Drive website traffic
· Improve search engine ranking
· Higher conversion rate
· Better customer satisfaction
· Lessen human efforts and time as well
· Build brand loyalty
· Cost effective
Social media involves activities such as sharing photo and image, audio and video, social networking, live streaming, interactive social media apps, social review sites, social messaging, forums discussion etc.