Խնդրում ենք սպասել...

Հոդվածներ

Is There an Ideal Time for a Book Marketing Campaign?

Smithpublicity
Հեղինակ`
Smithpublicity
11:32, կիրակի, 21 փետրվարի, 2021 թ.
Is There an Ideal Time for a Book Marketing Campaign?

It's common for first-time authors to weigh taking out a book advertisement versus a full-blown marketing campaign that includes publicity and promotion. As you begin to learn more, you'll find that most choose a well-rounded marketing program. Many writers also wonder about timing: is there a perfect moment in the year to release a book? The answers from book marketing pros will vary, but there can be advantages to launching at nearly any time of year, including the holiday period. Those who are open to launches at any time of year point out times with less competition can be helpful.
    
    

Some authors also are wary of releasing a book during summer, but the same can be said about less competition. One of the things to keep in mind is that the media is a 365-day per year business, and audiences are there every day. Therefore, there are as many web and print pages to fill and shows to produce during December and August as there are at other times of the year. The only exceptions are national TV talk shows that go on hiatus during some months – but they do not figure into many book marketing campaign plans. Therefore, be open to launching your book in a non-traditional month.

It also makes sense to keep in mind the topic of your book. Part of publicity is about newsworthiness and if there are seasons where people have more interest in your topic, then adjust your timing. It's also wise to think about competition. If you know a prominent competing author in your genre is about to release a book, you may want to go earlier or later to avoid being overshadowed. Timing can play into the success of some books, and it is wise to think strategically. If you are unsure, consider working with an expert books marketing firm and see what they think. They have the experience that can be insightful.
    
    

Once you have decided on your launch date, remember to bring your marketing planning and program in advance. The news of a book launch is one of the most powerful hooks for media coverage. If you're asking for publicity after the fact, the chances are reduced unless you connect to a current event. What's crucial to keep in mind always is the level of competition and how to best breakthrough. There are thousands of authors going after prospective readers, and the choices are overwhelming. Making your book promotion unique and concise is one of the best ways to propel your work to greater success.

Աղբյուրը` Smithpublicity
Առաջխաղացնել այս նյութը
Տեղեկացնում ենք, որ նյութը հրապարակվել է "Մամուլի խոսնակ" նախագծի շրջանակներում:
Գրանցվի՛ր և հրապարակի՛ր քո հոդվածները:
Հավանել
0
Չհավանել
0
| | |
663 | 0 | 0
Facebook
COMMENT.am