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Automated Email Marketing: Everything You Need To Know To Automate Email

excelr Tuhin
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excelr Tuhin
19:01, ուրբաթ, 28 օգոստոսի, 2020 թ.
Automated Email Marketing: Everything You Need To Know To Automate Email

Although email marketing is one of the most powerful tools to achieve more direct communication with our clients and potential clients, this strategy must follow certain steps to achieve its maximum potential. Knowing how to automate the email you will send will give you the opportunity to create specific campaigns in addition to achieving optimal personalization in your communications.

What it means to automate email:

As its name implies, automating your country email will allow you to send emails to your current and potential customers automatically according to a program or activators that you define previously.

Although it sounds extremely simple (and in part it is), just as it works with any other online marketing campaign, it is necessary to fully understand the functions of these tools to increase achievement in your campaigns.

As SendPulse, the email marketing campaign automation tool, mentions, there are several aspects in which it is possible to automate your estate email, and they generally divide into two:

· Event-based activation emails:

· Feed email content:

Both types of releases can be used independently or together, according to the objectives you have set. An example of this is that you can start by sending an event-based activation email (for example, sign up a customer for your newsletter) by sending this type of statement at the intervals you have established.

What are activation emails

The most common way to automate email is through activation emails, that is, those that are "activated" based on the behavior of subscribers, their actions or lack thereof.

With them you can forget about the tedious creation and sending of daily messages, since they include:

· Welcome emails / incorporation or initiation and presentation of your product or service

· Abandoned emails

· Recommendation of our products and services to a friend (discount coupon shipments)

· Milestone emails (birthdays, special dates)

In addition, you can configure automated emails to be activated based on the actions taken by the client (behavioral email marketing) that will cover many more points than those mentioned above, including reward or bonus emails, among others.

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What do feed emails refer to?

These types of emails are sent according to the period of time that you have specified above, making them a great source of additional income, as well as to obtain more potential clients, but they must be carried out in the correct way.

With feed emails you can send information to your subscribers who have signed up for a free newsletter, and thereby take the next step in the funnel.

Learn more about automated email marketing

Once you have decided the actions you want automated emails to take, you can follow these tips to optimize your campaign:

Segment your subscribers

Segmentation allows you to divide your subscribers based on specific criteria that will make it more likely that they will follow your call to action.

Personalize your messages

If you don't personalize, the chances that your emails end up in the spam folder are more than high. By personalizing your messages with elements as simple as their name, or the products they were viewing or have purchased, they will allow you to create a more personal and direct relationship with your clients and potential clients.

Connect your emails to personalized landing pages

Make sure you have a tailored landing page according to your email campaign, so your subscribers will feel more comfortable clicking and linking your brand and products.

Choose the right email marketing platform:

It is extremely important to have a reliable platform that can give you all the benefits of automating email . SendPulse, for example, offers you a multichannel platform from where you can combine various tools, and automate your email but also SMS, notifications and transactional emails.

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