In a world dominated by technology and automation, adding the human touch and spark of creativity to business has become a commodity. The shift to remote work and limited access to this new research and content is the key - and the solution lies in creative communication Agency.
What is creative communication?
Simply put, creative communication means finding ways to spark innovation in the workplace. From incorporating more graphic design into your newsletters or providing more interactive visuals in employee training, creative communication benefits both internal and external stakeholders.
Creativity in business leads to better ideas and decision-making, with a direct impact on your marketing efforts. But it also greatly benefits your employees and company culture. By fostering a safe environment that allows creativity to flourish, employees will feel more valued and trusted by you.
Despite the obvious benefits, many employees do not feel that their company is getting the most out of creative communication. According to data from Adobe, up to 75% of employees believe they are not reaching their creative potential - a telling statistic about the kind of culture many companies are creating.
Instead of creating an environment that encourages creativity through safe spaces for thinking, many companies seem to box creative communication into a single department. Instead of isolating creativity as the design team, companies need to start approaching creative communication on a much larger scale.
Creativity can be used by all departments, and incorporating it into your internal and external communications will help your business thrive. Whether you decide to add more gamification to your marketing tactics or use spirit boards as part of a collaborative process to inspire innovation, clear creative communication is essential.