Digital Tips For SMEs To Strive Back After Covid Season
The internet usage increased to 25 percent in March 2020, right after the covid-19 was declared. This was a clear indication that the online market would go on to touch its height. With all the physical stores closed and traveling being limited, from international trade to small business owners, all were limited to their worst condition.
When almost all the markets were going down, digital marketing was among the very few ones that still kept going.
Even so, you can see a clear hike in 2021 from the past two years, and then the growth statistics keep increasing at a better pace than ever. And, the same is the prediction for the upcoming years.
During the covid-19, so many businesses utilized digital media marketing and its different ways to grow their revenue and found great success.
Well, the time is still here, and if you have just started a business or are left behind during the covid season, there is nothing to worry about. The article deals with some tremendous tips and digital strategies with which you can still compete and boost your business growth.
Let's quickly get into some of the most trendy and important digital tactics to strive back after the covid season.
1 - Build Your Digital Representation
The first and foremost step toward the digitization of your brand is to show your representation on the digital platforms. The first thing you should do is to create a website of your brand showing all your services.
You can hire a developer to create your website, or you can also select a suitable platform like WordPress or Wix, where you can create your website on your own.
You need to care about some factors while creating a website.
● Remember the goal of your website. You need to keep in consideration your services while selecting the theme and design of the website.
● Make sure that your website accommodates the needs of the users. This depends upon the nature of the audience you are expecting on your website.
● Keep your website simple so that it is easy to use and its UI/UX is according to the user requirements.
● Work on the speed of your website with the help of Google Page Speed Insights.
It is good to consult an expert with thorough knowledge of technical SEO, before you get into development yourself.
2 - Invest In Content Marketing
Once you have created a website, you need to upload content on it. Make sure to add visuals and facts to your content which will increase its value. Add a blog section to your website where you can write about relevant stories, reviews, etc. A blog is among the best ways to organically drive traffic to your website.
It is not just enough to create content on your website or just add an article to your blog section. You need to keep sharing it on different platforms. This is what content marketing is all about.
Share your content on social media platforms. Do not copy or paste the whole content. Just add a link to the website page/blog, an image and a bit of description.
Make sure that your description is catchy, which can attract users, and they will visit the original page on the website. This is how the best dissertation writing service has raised its monthly traffic by 25 percent as compared to the past three months.
3 - Go For SEO - Long-Term Game
Once your website is created, you can optimize it for search engines. Make sure to add valuable content to your website. Prior to adding content, conduct proper keyword research with tools like Google Keyword Planner. It will help you to optimize your content for keywords that have the potential to attract more traffic. Use on-page and off-page SEO strategies to rank your website.
Target a website with high DA and DR to get a link back for different pages of your website. Share the pages on social media, and slowly your website and pages will start to rank.
4 - Adopt PPC Strategies
Since SEO is a long process which requires a lot of effort, time and money as well. Along with practicing SEO, you can adopt PPC strategies which can boost your business from time to time and generate some revenue for a shorter period of time.
Once you are optimizing for search engines, you can use many resources you already have, like keyword research, descriptions, and the same website. All you need is to create a campaign using Google Adwords, set a bid, and you are good to go with PPC advertisements.
Keep a keen eye on your campaign and use automatic suggestions from Google Adwords and Google Analytics. Moreover, do not forget to link a conversion page to track your performance.
5 - Leverage From Social Media
According to Smart Insights, there are almost 4.52 billion social media active users currently. You will not want to miss a chance to reach such a huge market; why should you?
You need to be very careful while posting on social media. Utilize proper schedules for different platforms and post according to the audience nature of every platform.
For instance, you will find more professionals on LinkedIn and Twitter. Most youngsters use TikTok and Instagram. Facebook is known for having almost all types of audiences. However, you can set audience preferences while leveraging Facebook Ads. Dissertation Assistance gets almost half of its traffic diversion from social media platforms.
6 - Use Old Data For Email Marketing
If you are running a business, you keep the records of your old customers. What is that record for? We need to utilize it and keep utilizing it. According to the stats, a business makes 5 to 20 percent new customers, and almost 60 to 70 percent of customers repeat.
But how can you make your old customers buy again?
It's very simple and one of the most successful yet reasonable ways to boost your business revenue. Utilizing email marketing can generate an ROI of $36 on every $1 spent. All you need is to generate personalized emails and send them to your beloved customers who have previously purchased from you.
While Summing Up…
There are so many ways with which you can still grow your business using digital platforms. Firstly, develop a website and show your representation on different digital platforms. While having a good website, you can adopt different strategies to boost your business. Go with SEO practices for long-term goals. Meanwhile, you can boost your revenue with PPC strategies for a particular period of time.
You can leverage social media and its various platforms to attract an audience and divert them to your website. Or you can directly sell your services from social media platforms via the Facebook marketplace and similar platforms. Another great way is to market your content and spread more and more awareness for your brand and its services via content marketing.
Last but not least, always utilize your old data and keep your previous customers in line. Email them about your latest offers, and it will also boost your business.
Author BioStella Lincoln is a single mother who is currently working as a Business Manager at crowdwriter.com. She often blogs at Educator House and shares her knowledge and ideas with her readers. Stella loves to travel and try new dishes in her leisure time.