The presentation of Rap music in the media
There are many reasons for exploring this theme, first`
Rap music has long had a reputation of being a form of music that represents violence, sexual exploitation as well as celebrating street warfare and gangs, consumption of drugs and alcohol, sex and negative attitudes towards women. Another notion prevalent in society associated with rap music is the frequent, strong profanity used in the lyrics. Despite all this, hip hop has generated a huge fan base around the world with a wide demographic of listeners, mostly among youths. This raises the question, whether the negativity commonly linked with rap music is not just one side of the coin. Some aspects of the mentioned themes are true and contribute to the negative stereotype but there is another, hidden side to rap music that needs to be exposed. Although it has been seen as largely negative, hip hop has had a myriad of positive influences on society.One of these positive effects is that it has been used as a great unifier of diverse populations around the world. It started as a subculture among African American communities in America but it is now a phenomenon of global culture. As a matter of fact, it isn't only restricted to African American communities, as non black communities comprise seventy five percent of the global hip hop audience. The fact that hip hop has crossed the cultural divide demonstrates its ability to unify millions of youth worldwide.
This is reminiscent of a time when rock music was on everyone’s lips globally. The growth of the hip hop culture is prominent in the urban street style of dressing copied from hip hop artistes. The characteristic features of this style are baggy pants, caps worn backwards as well as expensive sneakers, which gives teenagers a sense of identity.
Despite of this media criticized this genre of music.
For understanding this genre let` s explore the world of Rap and it` s influence on youth, and how the media presents this music.
The History of Rap music
More than a century before rap exploded into the American music scene, West African musicians were telling stories rhythmically, with just the beat of a drum for accompaniment. Meanwhile, folk artists from the Caribbean Islands were also telling stories in rhyme. Indeed, these singing poets from Africa and the Caribbean lay the foundation for modern-day American rap music.
Rapping essentially involves the speaking or chanting of rhyming lyrics, often set to a beat. The rhyming created by rappers is considered by many to be one of the most sophisticated styles of poetry. What’s more, these rhymes often address provocative subjects such as sex, violence and socio-political issues.
Rapping first gained popularity in the U.S. in the 1970s as a kind of street art, especially among African American teenagers. But it wasn’t until 1979, when the Sugarhill Gang released their breakaway hit, ‘Rapper’s Delight, that record producers took notice of this emerging musical genre. once they did, numerous rap acts, including Run-DMC and N.W.A., surfaced, and rap’s audience began to swell. It wasn’t just African American male rappers getting in on the act, either: By the 1980s, white rap bands such as the Beastie Boys and female rap bands such as Salt-n-Pepa were reaching the top of the charts.
By the 1990s, rap matured from an old-school-style – which was based on relatively simple lyrics – to a new-school-style, which was louder and included more complex lyrics. Artists such as The Notorious B.I.G., Snoop Dogg and Tupac ruled the charts during this time, as did Eminem – one of the most popular white rappers of all time. EMINEM
Eminem is the best-selling artist of the 2000s in the United States. Throughout his career, he has had 10 number-one albums on the Billboard 200 and five number-one singles on the Billboard Hot 100. With US sales of 47.4 million albumsand 42 million tracks as of June 2014, Globally, he has sold more than 172 million albums, making him one of the world's best-selling artists. Rolling Stone ranked him 83rd on its list of 100 Greatest Artists of All Time.
His music is about social problems and more.
Shakur is consistently ranked as one of the greatest and most influential rappers of all time and he has been listed and ranked as one of the greatest artists of any genre by many publications, including Rolling Stone, which ranked him 86th on its list of The 100 Greatest Artists of All Time.On April 7, 2017, Shakur was inducted into the Rock and Roll Hall of Fame.
But at the begining of career he was poor and lives in getto
2 Pac sang about social, political problems, about life of poor people, also he sang about life in getto, in New York . His music is also about afro americans .
How the media presents the rap music. Then and Now
This genre has been criticized in the media, associated with some of the nation’s social ills and seen by a good number of people as a bad influence on citizens in general. Although there are some aspects of rap music that can be construed as negative.
The media often portrays rap music as negative and focuses on rap music more when it is related to something undesirable. Many media stories identify rap music as a catalyst in problems such as teen pregnancy` (for example, the media critizes the song of 2Pac "Brenda` s *** a baby" because the song is about the girl, hwo was 14 and pregnant) , crime or some other negative social issue that existed long before rap music became prevalent.
Essentially, the media focused on rap’s themes of violence and misogyny to marginalize and discredit rap’s underlying political critiques and revolutionary rhetoric. I argue that rap contained thorough critiques of white supremacy and structural racism, while the media focused on the culturally-constructed "negative" aspects of rap rather than the critical subject matter, and they privileged non-violence in both music and politics.
On September 13th of 1996 Tupac Shakur died in a Las Vegas, Many of the newspaper and magazine articles printed about Tupac following the fatal shooting were not sympathetic to say the least. Numerousjournalists took the position that the shooting was prophetic if not deserved.A journalist from the Pittsburgh Post-Gazette wrote, "Between visits to theemergency room and promotional tours, Tupac usually [found] himselfserving extended stretches in the clink. When not feigning repentance, Tupac [speculated] about why America’s criminal justice system [was] out toget him" .
In an obituarythat appeared in The Guardian, Bennum (1996, September 16) reported, "Although he sold millions of records in the United States, in this country[England] he will be better remembered for his violent life
But nowdays many thinks are change, despite this portret of negative music which was launched in past , many magazines, TVs publish articles about rappers, theirs art and dont critizie this music.
2017 March- The Sun published an article` 'CIA KILLED 2PAC' Sensational claims murder of rapper Tupac Shakur was ‘orchestrated by CIA’ in explosive new book.
2017 August - The New York Times about Eminem, Kendrik Lamar and their opinions about Donald Trump
2015 - journalist Nika Jackson from LIVESTRONG.com wrote- "Not all rap songs have sexually explicit content, and some promote healthy sexual relationships."
"Your teen's interest in rap isn't the end of your hopes for his successful adulthood. It's an invitation for you to help them develop greater awareness of adult issues."
Another journalist said, that rap has had an overwhelming influence on the black community in America, as well as society as a whole. rap is more than music, rap is a culture. Over the past three decades, rap has influenced and uplifted America, speaking up for generations and providing a voice to a group of people trying to deliver a message.
There is no other words to introduce rap music, it is not just music it is a culture.
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